Funnel analysis
Exactly where visitors drop off — and the reason they leave.
02 · MarketingConversion Rate
Conversion Rate
Optimization.
Doubling conversion is far cheaper than doubling traffic. We find the friction, test the fix, and keep the wins.
- Discipline
- 02 · Marketing
- Listed under
- Sales Optimization
- Engagement
- Project or retainer
[ 01 ]How it works
Same traffic.
More sales.
Most funnels leak in four or five predictable places. Plug them one at a time and the bottom widens without buying a single extra visitor.
Funnel diagram of 10,000 monthly visitors. Four fixes — a faster page, a clearer offer, shipping shown upfront and guest checkout — plug the leaks between steps and lift conversion from 2.0% to 2.7%, a 35% lift, inside the 15–40% range common in the first few months.
- Buys
- Leaks (fixable)
- Drops off anyway
- Fixes shipped
- 4/4
- Conversion
- 2.71%from 2.00%
- Orders / mo
- 271same 10,000 visits
- Lift
- +35%typical: 15–40%
[ 02 ]What's included
Everything you
need, owned by
one team.
Four pieces, one owner. Nothing waits on another vendor, and nothing falls between two of them.
A/B testing
Disciplined experiments, not opinions and guesses.
UX & messaging
Clearer paths and copy that earns the next click.
Continuous gains
Compounding wins, documented and kept for good.
[ 03 ]Process
How it
goes.
One team owns the whole stack, so nothing falls through the cracks between vendors. Four steps, no handoffs.
- [ 01 ]
Discover
We learn your business, your customers, and the one number you're trying to move.
- [ 02 ]
Architect
We connect positioning, demand, the website and follow-up around that sales goal.
- [ 03 ]
Build
We ship it: finished to craft, on infrastructure built to last and stay up.
- [ 04 ]
Measure
We measure inquiries, ownership, quotes and outcomes, then improve the part that holds sales back.
How much lift can we expect?
It varies by starting point, but 15–40% gains on key flows are common in the first few months.
Do we need a lot of traffic to test?
It helps, but it isn't required — lower-traffic sites benefit from best-practice rebuilds and qualitative insight.
Next step
Ready to move
the number?
Tell us what you're trying to grow. We'll tell you straight whether we're the right team, and if we are, we move fast.